The problem with B2B email is no longer access. It is overload. Google says 3 billion users rely on Gmail, and that email ...
Want to get your business-to-business prospect’s attention? Done the right way, good old-fashioned direct mail can be a key part of your strategy. Chief Marketer talked with Michele Fitzpatrick, vice ...
B2b marketers should re-clean their email lists every three to four months, by phone research. 8. If you want to mail a list twice, for example with a follow-up reminder email, you need to ensure that ...
In a recent article at Chief Marketer, Beth Negus Viveiros argues that leaving direct mail out of your B2B marketing mix might be a big mistake—even in the digital age. "Done the right way, good ...
We're in the Digital Age, and marketers and marketing today rely heavily on digital channels to reach prospects and customers. But are digital channels alone enough to achieve the goals of B2B ...
Email marketing is still an important tool for businesses to connect with their audiences, no matter what internet marketing gurus on YouTube might tell you. With 4.48 billion email users worldwide, ...
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