Alpina Burkard Bovensiepen was born in 1965 as an automotive company rather than as an aftermarket tuner, but it died last year to make way for the new BMW Alpina brand in 2026, which now has a new ...

Over three years after BMW first announced the Alpina acquisition, the transition is finally done. Starting in 2026, BMW Alpina will run as its own brand within the BMW Group, much like BMW M, but ...

Last month BMW officially took control of Alpina, and to celebrate it unveiled a fresh wordmark and lightly updated font for its new luxury sub-brand. Now, four weeks later, we have an all-new BMW ...

BMW Alpina has unveiled a redesigned brand emblem as it transitions into a standalone marque under the custodianship of BMW Group. The update follows the brand’s official activation in January 2026.