As PR agency professionals, we are trained to deliver results—the big media hit, a major industry award, a keynote speaking slot at a huge conference. To be fair, an agency does so much more, and most ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Prior to this, Reshmi Rema was with Canon India for over 8 years. She last held the role of Assistant Manager Corporate Communications at the company.

Implementing authentic brand communication assures a company's customer base that the company’s purpose and values are genuine and come with good intentions. This can impact a company positively and ...