NEW YORK, Oct. 7, 2025 /PRNewswire/ -- JWP Connatix today announced that longtime Chief Technology Officer David LaPalomento has been appointed General Manager of Streaming & CTV. In this newly ...
Explore the key findings, along with what it will take to close the content signal gap and unlock more value from streaming TV advertising, in The CTV Trends Report: Addressing the Content Signal Gap ...
The news: Consolidation in the streaming industry is leading connected TV (CTV) budgets to become more concentrated, per our latest US TV and CTV Ad Spending Forecasts. Key changes on the horizon: ...
The news: DoubleVerify (DV), the leading software platform for verifying media quality and optimizing ad performance, launched DV Authentic Streaming TV at CES 2026. The service solves transparency ...
NEW YORK, June 2, 2026 /PRNewswire/ -- MediaRadar, the intelligence that drives modern advertising, today announced a major expansion of its Connected TV (CTV) capabilities, dramatically increasing ...
New solution bridges connected TV (CTV) and ecommerce to make shoppable performance advertising easier to scale for streaming platforms and broadcasters When you purchase through links on our site, we ...
NEW YORK—A new survey indicates that CTV advertisers are bullish on the medium in 2026, with seven in 10 CTV advertisers (70%) telling researchers that they expect to increase their CTV spending this ...
Provides media owners with industry-leading supply optimization tools to drive value for their video inventory spanning live and on-demand streaming television NEW YORK, Feb. 07, 2023 (GLOBE NEWSWIRE) ...
Describing YouTube as the “Hunger Games of content,” pocket.watch SVP Channels David B. Williams explains how pocket.watch identifies the “apex predators” and brings those stars to additional ...
AdPlayer.Pro has unveiled a new CTV Video Ad Server designed specifically for enterprise streaming operators seeking independent, flexible ad-serving infrastructure.
There’s a growing convergence between linear and streaming strategies, with advertisers prioritizing performance, scale and omnichannel reach, according to a Premion/Advertiser Perceptions study ...