Strategies that fail to account for these psychological shifts will inevitably miss emerging opportunities and underestimate new risks.

This is a guest blog entry by Kyle Thomas, V.P. of Research at TipTap Lab and Ph.D. candidate, Psychology at Harvard University. While researchers can determine, quite easily, consumer behaviors from ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

McDonald’s second quarter included positive same-store sales, to the tune of +2.5%. It was a welcomed report after back-to-back negative quarters, which just doesn’t happen all too often at the Golden ...

Kase reports consumer sentiment is declining, yet retail spending remains resilient, requiring brands to adapt to shifting ...

A new report from the secondhand retailer paints a troubling picture of consumer sentiment.

“We found that almost a third of Americans say that they've changed their spending or savings habits because of the recent increase in gas prices,” said Schulz. “And about another 35% say that they ...