The Droga5 spot holds off Yeti’s “Don’t Get Them a Yeti” in a battle of holiday ads. Accounting and professional services giant PwC, also known as PricewaterhouseCoopers, has appointed Interpublic ...

Against a backdrop of rapid technological development, workforce changes and culture-shifting conversations, the ad industry ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

Award-Winning Agency Next Right Thing, NRT, Is Now HeyGen Certified, Bringing AI Video Marketing and Generative AI ...

Dobby Ads today announced the expansion of its AI-assisted creative production capabilities, designed to help brands shorten ...

Production companies are hiring AI directors and using the tech more as clients increasingly request it. Geico, one of the nation’s largest auto insurers, has launched a review to expand its creative ...

The number of new advertising and marketing agencies seems to be growing by the day, which can lead to a misperception that ...

Fortune 500 used car retailer CarMax, headquartered in Goochland County, has chosen a new creative agency of record, leaving Richmond-based marketing and ad firm The Martin Agency, which held the ...

Creative agency Swordfish Advertising has relocated from central Bristol to a new shipping container-themed office scheme in ...