THE Australian Lure Fly and Outdoors Expo is a celebration of Aussie made lures, lure making and fly tying.

Why are we asking for donations? Why are we asking for donations? This site is free thanks to our community of supporters. Voluntary donations from readers like you keep our news accessible for ...

In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

A Mississippi teenager with a love of fishing combined that passion with his enjoyment of painting and the outcome was hand-painted fishing lures that are not only catching fish, they're catching ...