Want to build your authority on a topic? Consider these four primary types of data which you can use to establish your content and keyword pillar strategy. Data makes the digital marketing world go ...

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to ...

Keywords play the role in providing visibility to a website. An excellent written content could elevate an online business’ growth potential once these keywords are properly inserted in them, as ...

The secret to success in the new year may lie in divining the right keywords. As Christine Churchill says at Search Engine Land, the words you buy in pay-per-click, the terms you target for organic, ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...