Even when you're in your 70s, there are still firsts to experience. Lego proved that at CES 2026, during its first-ever presentation at the electronics trade show. There the company introduced Smart ...

Pick one of five new Lego Smart Play sets within the Lego Star Wars collection, or pick them all, available for purchase now. Aashna Gheewalla is an Associate Writer at CNET. She previously worked as ...

Lego Makes Pokemon Interactive With Smart Bricks. I Got to Play Trainer ...

Pokémon is the second Lego theme to have Smart Play sets, following Star Wars.

Have you ever dreamed of becoming a Pokémon trainer? Of course you have. What a joy it would be to catch ‘em, train ‘em, and get into some epic battle action. LEGO is giving Pokémon fans the chance to ...

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...

LEGO is reinventing the brick and you could be one of the first shoppers to experience the next evolution. LEGO SMART Play will officially go live on Sunday, March 1, but you can already preorder the ...

Not a day goes by without an impressive new launch from LEGO, but this is set to be one of its biggest innovations yet. Smart Play is a brand new platform that's designed to bring the bricks and play ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The Millennium Falcon is an unsurprising addition to LEGO's debuting SMART Play Star Wars ...

Lego's push for smart bricks in the galaxy far, far away is continuing, and things are only getting weirder. Reading time 3 minutes Earlier this month at CES, Lego unveiled its new “Smart Play” system ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...