TV ad measurement may still be a mess, but identity can help bring some order to the chaos. The cornerstone of TV measurement is viewership data, said Benjamin Vandegrift, VP of measurement solutions ...

As Signal Loss accelerates across the consumer journey, DISQO helps advertisers close a growing measurement gap across LLM-driven discovery ...

A shift is underway in marketing measurement, accelerated by the collapse of the deterministic model and the rise of AI-powered ad platforms.

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. In less than three years, digital advertising has undergone ...

There will be no silver-bullet solution when it comes to advertising signal loss, but instead a patchwork quilt. These mixed (but apt) metaphors were invoked by Paul Bannister, chief strategy officer ...

A non-destructive scanning method harnesses nonlinear micro-ring resonators as on-chip optical power discriminators to directly measure loss and gain of components in photonic integrated circuits with ...