Planet Earth is heating up, and the advertising industry is fanning the flames. As players in the advertising ecosystem attempt to pave the way for a more sustainable future, how far have industry ...

The bad news: The internet as a whole has a larger carbon footprint than the entire airline industry (!!), and programmatic advertising is a contributor. The good news: “The extent to which people are ...

Sustainability in marketing and advertising has become a focal point as both consumers and companies strive for a more eco-conscious future. With increasing environmental concerns, modern consumers ...

In response to the growing interest in sustainability and corporate reputation in Italy, Cedara, the AI Engine for sustainable media, is proud to announce a strategic partnership with Mediamond.

Sustainable marketing is of necessity if any organisation wants to remain not just afloat but be able to stay ahead of the pack as far its growth trajectory is concerned. The foregoing was the crux of ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 29 min 13 sec ago By Tim Nudd - 55 min 37 sec ago 2 hours 40 min ago By Ewan Larkin - 4 hours 1 min ago By Ewan Larkin - 7 hours 31 ...

Historically, marketing leisure travel has had a fairly straightforward purpose: Use enticing imagery and feel-good language to encourage would-be travelers to visit a certain destination, attraction ...

Backed by venture capital, this AI-powered Web3 marketing tool seeks to streamline marketing efforts while resisting emerging bots. While bots threaten the authenticity of user engagement in the Web3 ...

Sustainable Skylines, the drone advertising and data analytics company, announced the launch of its airborne banner-towing operations. The first-of-its-kind inaugural flights flown along Miami Beach ...

In an era where sustainability is a major selling point, consumers are increasingly drawn to brands that claim to be eco-friendly. However, not all green claims are genuine to show that they are ...