Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...
Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Customer loyalty is weakening. The world as a whole is becoming ...
Most organizations invest significant resources in defining their culture, values statements, leadership principles and strategic priorities. Yet culture is shaped far less by what leaders announce ...
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