Let’s face it, these days it’s rare to open up TikTok or one of the other popular social media platforms and not stumble upon a song somewhere. From heartbreak ballads and political anthems to theme ...
One of the best ways to make money as a musician is through sync (ie: licensing). Dive into that world, however, and you’ll quickly discover there’s a vast difference between that business and the ...
When I lived in New York City, I was in the epicenter of the sync music world. Major ad agencies, TV/film studios, and a dizzying array of world-class recording studios surrounded me. And yet, I had ...
In a study by two researchers at University College London, 10- and 11-year-olds were asked to write an “exciting” story. Some wrote while listening to exciting music—"I Spy, The Looking Glass" (a ...