TikTok is launching a "Nearby Feed" focused on connecting users with content, creators, trending places, and brick-and-mortar businesses in their immediate area.

Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them. According to Gartner, companies who invest in ...

Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it ...

Google's John Mueller clarified that localized duplicate content across regional websites is acceptable. Unique content is still recommended for specific page types. Google doesn't penalize duplicate ...

Drawing on inspiring examples from leading brands and our own successful expansions into various markets, here are some insights to help you expand your business globally in the most effective way.

SOCi Inc., the marketing platform for multi-location brands, has partnered with Pet Supplies Plus as the franchise brand's platform of record for localized social media marketing. With over 665 stores ...

The convenience factor of e-Learning has made it the standard method of training for many businesses. Whether available via the Internet or in a multimedia format, e-Learning courses can be delivered ...

Former Taste of Country Editor-in-Chief Amanda Hensel has joined SonicTrek.ai as Content Coordinator and Director of Social Media for MyCountry.fm. Hensel will oversee localized content strategy for ...

NEW DELHI, Aug. 21, 2025 /PRNewswire/ -- The Global OTT Platform Market, valued at USD 235 billion in 2024, is projected to reach USD 595 billion by 2030, growing at a robust CAGR of 16.7% during 2025 ...